To promote the exclusive benefits of the Visa Platimun card, which are somewhat boring and complex to explain,  in a different way, we chose the social media platform. With a modern, fast and impactful tone, as requested by our social networks today, we made fun little animations, easy to understand and highly engageable.

The videos were 6 second pills with the complex benefit content explained in a simple way.

Check out all Visa Platinum videos below

A 6-month campaign on Visa's Facebook and Vine