ENG The Blank Hour

If people could buy at a time that didn't exist, what would happen to their purchases?

E se as pessoas comprassem numa hora que não existiu, o que aconteceria com suas compras?

When the clock returns, technically that entire hour has ceased to exist. That's what happens on the last day of daylight saving time. In one of the largest e-commerce stores in Brazil, we put up a banner encouraging people to buy with Visa. Those who bought with VISA between 11pm and 11:59pm were in for a surprise.

A supernatural event or
a clever marketing campaign?

Acontecimento sobrenatural ou uma esperta campanha de marketing?

The surprise? Upon receiving the product at home, the person was informed: "You bought this product at a time that didn't exist, so you don't have to pay for it. This blank hour never actually existed." A few days after daylight saving time, a video inspired by mysterious stories was published on the internet and revealed the stunt.

A surpresa? Ao receber o produto em casa, a pessoa era informada: Você comprou em uma hora que não existiu, então não precisa pagar pelo produto. Alguns dias depois do horário de verão, um filme inspirado em histórias misteriosas foi publicado na internet e revelou tudo isso.