Havaianas and the NGOs IPE and Conservation International created a special collection where 7% of sales go to conservation projects.
Havaianas e as ONGs IPE e Conservação internacional criaram uma coleção especial onde 7% das vendas vão para os projetos de preservação.
We carried out an extensive survey evaluating the best animals to represent each of the NGOs. We chose were the brain coral and the tapir. Both animals are responsible for helping their ecosystem, much like the work done by NGOs.
We did a vast research among the animals that would best represent each entity. The animals chosen were the ANTA and the CORAL CÉREBRO. We developed the scripts, mood, layout and character design together with Le Cube. On the side we see a pencil test and below some studies of the main characters.
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