EN•DOR•CISM (verb/noum): Ceremony or action of inserting rock into an individual possessed by bad music, through ritual with heavy guitar riffs.
Cerimônia ou ação de inserir o rock em um indíviduo possuido por músicas ruins, através de ritual com Riffs pesados de guitarra.
For World Rock Day (May 13th), Kiss FM launched an integrated campaign to champion rock n'roll. The story revolves around a boy possessed by "bad" music. Through a ritual, the Endorcist returns rock to the boy's body. On a website with second screen technology, using your cell phone, you could also practice the art of endorcism.
After watching the movie, you were invited to PRACTICE ENDORCISM on the website.
Após assistir o filme, você era convidado a PRATICAR O ENDORCISMO no site.
We created a game using communication technology between mobile and a website. Through it, listeners could personally practice endorcism, using the cell phone as a guitar, and bring rock back to the possessed boy.
The Game was played in the website and the control pad was your mobile phone.
O site foi desenvolvido com a tecnologia de second screen, onde o você utiliza seu celular para jogar.
The campaign was an instant hit with rock lovers.
A campanha foi um sucesso instantâneo entre os amantes do rock. Milhares de almas foram salvas e o rock venceu.
The ritual of Endorcism was embraced and practiced by rock lovers all over the country, bringing back some peace of mind.
Work
ENG -The NonSilent FilmProject type
VW MAN - Tailor MadeProject type
ENG The Blank HourProject type
Eng Kiss FM - Long Live Rock and RollProject type
Eng Kiss FM - EndorcismoProject type
Eng Havaianas IPÊProject type
Eng Volkswagen FOX Rock in RioProject type
ENG Visa SHORTCUTSProject type
Port Bradesco Seguros Dia do AtletaProject type
Eng Volkswagen Subtitle FailProject type
Eng Volskwagen - Innovation ChannelProject type
Batatas Bem BrasilProject type
188BetProject type
PUC-MGProject type