EN•DOR•CISM (verb/noum): Ceremony or action of inserting rock into an individual possessed by bad music, through ritual with heavy guitar riffs.

Cerimônia ou ação de inserir o rock em um indíviduo possuido por músicas ruins, através de ritual com Riffs pesados de guitarra.

For World Rock Day (May 13th), Kiss FM launched an integrated campaign to champion rock n'roll. The story revolves around a boy possessed by "bad" music. Through a ritual, the Endorcist returns rock to the boy's body. On a website with second screen technology, using your cell phone, you could also practice the art of endorcism.

thefilm

After watching the movie, you were invited to PRACTICE ENDORCISM on the website.

Após assistir o filme, você era convidado a PRATICAR O ENDORCISMO no site.

videocase
endorcismo GIF  celular
endorcismo GIF tela

We created a game using communication technology between mobile and a website. Through it, listeners could personally practice endorcism, using the cell phone as a guitar, and bring rock back to the possessed boy.

The Game was played in the website and the control pad was your mobile phone.

O site foi desenvolvido com a tecnologia de second screen, onde o você utiliza seu celular para jogar.

Kiss FM Endorcismo screenshoot 01
endorcismo kiss fm celulares


The campaign was an instant hit with rock lovers. 

A campanha foi um sucesso instantâneo entre os amantes do rock. Milhares de almas foram salvas e o rock venceu.

endorcismo GIF  jogando 02
endorcismo GIF jogando 01

The ritual of Endorcism was embraced and practiced by rock lovers all over the country, bringing back some peace of mind.